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Privacy Policy

Company information

Company name

Pernod Ricard Denmark A/S


+45 33 23 90 00



Controller, possibly representative for the controller


Carsten Suhrke


+45 40 71 22 10


Pernod Ricard Denmark A/S, in its role as Data Controller, respects your right to privacy when you use our digital media (such as our websites, our mobile applications, our pages on the social network, any online forms to register to our events...) and communicate electronically with us.

The purpose of this Privacy Policy is to inform you how Pernod Ricard Denmark A/S collect, store, use and process your Personal Data provided through any of our digital medias

This privacy policy applies to all Digital Media of which Pernod Ricard Denmark A/S are Data Controller.

  • •
  • •
  • • Facebook pages administrated by Pernod Ricard Denmark A/S
  • • Instagram accounts administrated by Pernod Ricard Denmark A/S


  1. What Personal Data do we gather about you and how do we collect it?

  2. How and why do we use tracking technologies?

  3. For what purposes do we use your Personal Data and on which legal grounds?

  4. What happens if you do not wish to provide your Personal Data?

  5. To whom do we disclose Your Personal Data and why?

  6. Is your Personal Data sent to recipients located in other countries and why?

  7. How long do we keep your Personal Data?

  8. How do we secure your Personal Data?

  9. What are your rights regarding Personal Data?

  10. How do we process children’s Personal Data?

  11. How can you contact us or lodge a complaint to the relevant Supervisory Authority?

  12. Changes to our Privacy Policy

1. What Personal Data do we gather about you and how do we collect it?

Personal Data is collected only for the purposes set out in Section 3 below and each time you participate in any of the features or services offered by our Digital Media.

The types and amount of information collected for the above-mentioned features and services may be updated and vary depending on the activities of Pernod Ricard Denmark A/S.

Subject to applicable law requirements, we may use a variety of technologies that collect and provide information about how our Digital Media is accessed and used by you. We may also use demographic information about the users of our Digital Media, which we may obtain from third parties such as Google or social media that you use (“Usage Information”). Usage Information may consist of the pages you viewed, the time you viewed them, which beverage information or other content you accessed or provide, in what language, including demographic information about you (such as your age, gender and interest areas, where available) and what pages you looked at before viewing the current page, etc.

  • • Name, Email, IP-address (may be collected for statistics purposes) are collected and processed if you sign up to our newsletters.
  • • Name, Email and additional information you may provide when you write us an Email, or using a contact form on our Digital Media
  • • Contact name, contact email, contact phone number are processed in connection with contracts and communication with suppliers, customers, marketing activities and events.
  • • IP-address, device type, browser type may by collected by cookies and processed in connection with statistic and marketing
  • • Personal information you may send in emails, applications, CV
  • • Photos from events
  • • Photos and comments (together with name, and profile information in general from the social media platform) that you may upload or post on our social media platforms (Facebook and Instagram)

2. How and why do we use tracking technologies?

Pernod Ricard Denmark A/S uses tracking technologies such as cookies, IP Addresses or Log files. Tracking technologies help us tailor our Digital Media to your personal needs.

  • We use Cookies to better understand how visitors use our Digital Media and the tools and services offered and improve their use and functionality. We also use cookies for marketing activities. Third parties may collect information from cookies placed on your device from our Digital Media. Subject to your consent where required by applicable law, our Digital Media use cookies and similar technologies (“cookies”).
  • Cookies are small files that are placed on your device that serve a number of purposes like letting you navigate between pages efficiently, remembering your preferences, and generally improving your experience. The use of cookies on our Digital Media allows you to enjoy more seamless visitsand more accurately measures your behavior on our Site. You can learn more about the cookies we use and how you can disable cookies in the [Pernod Ricard Cookies Policy].
  • An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet. We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our Digital Media to comply with applicable law or contractual restrictions, and, (iv) better understand how our Digital Media is used;
  • We (or a third party on our behalf) may collect information in the form of logs files that record activity on the Digital Media and gather statistics about users' browsing habits. These entries are generated anonymously and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our Digital Media, and which pages they've viewed on our Digital Media and for how long), and, (iii) other similar navigational or click-stream data. We also use information captured in log file for our internal marketing and demographic studies, so we can constantly improve and customize the online services we provide you. Log files are used internally only and are not associated with any particular user.

3. For what purpose do we use your Personal Data and based on which legal grounds?

We collect information about you to:

Respond to your request of service or for the performance of a contract

• When you register or sign-up in our Digital Media (mobile app, websites, social media, etc.), your Personal Data is used to provide you with the relevant features and services you subscribe to, and to offer you the benefits and privileges that typically come along with your registration (e.g. receiving the communications you select at the time of registration, being invited to events, participating in a sweepstake, etc.);

Send you transactional or administrative communications:

• (e.g. confirmation email when you sign up for, or unsubscribe from, a specific registration or activity), as well as certain service- related announcements (e.g., notices about updates to our privacy notices, discontinued features or programs on our Digital Media, changes to our online services or technical support policies, or other related changes)

Allow us to send you marketing information when you consent:

• In addition to the purpose for which you submitted your Personal Data, you may also be given the option (through a check box or otherwise) to have your Personal Data used for an activity or service different from the primary activity or service that you are requesting. For example, if you are signing up for a contest or other promotion, you may also be invited to sign up for newsletters or alerts from our Digital Media hosting the promotion or from other websites. If you choose to receive these additional services, we will use your Personal Data to provide them to you.

• When you use the “Send to a friend” feature: this Personal Data is used only once to send the communication and is not further retained by us, as appropriate according to local law;

Because it is also Pernod Ricard legitimate interest to better serve you:

• Subject to your consent when required, we may occasionally combine, update, or otherwise enhance the Personal Data collected through our Digital Media with data we receive from outside records or third parties. For instance, we may combine purely demographic or survey information (e.g. age, gender, household information, and other interests, etc.) not linked to any Personal Data about you with Personal Data collected though our offers (such as during account registration).

We may use the combined above-mentioned information and/or demographic information for our internal marketing and demographic studies and to constantly improve, personalize, and customize the products and services we provide you to better meet your needs. Some of the tools we use may involve automated individual decision-making subject to applicable law.

Feedback, questions, or comments through our “Contact Us” form and our “Tell Us” compliance reporting system: if you contact us via an online contact form, your Personal Data is used to respond to your inquiry or comment.

• We will ensure that your Personal Data remains accurate and up-to-date and avoid duplication in our database, by verifying each of your interactions with us and/or one of our affiliates to ensure your Personal Data is still accurate or needs to be completed or updated with the additional information you will have provided.

• We may conduct profiling based on monitoring your browsing activities on our Digital Media to better understand your preferences and center of interests and adapt our marketing communications to your profile, unless you object in the conditions set forth in Article 9 of this Privacy Policy.

Pernod Ricard Denmark A/S may process Personal Data involving automated decision making, including for the performance of a contract (e.g. avoid fraudulent payment) or subject to your explicit consent, to better serve your needs in accordance with your preferences.

Please note that the automated tools used are regularly checked to ensure that the Personal Data is processed fairly. Specific measures such as data minimization are implemented when creating profiles. You are invited to express your point of view through the right of access described above. You can also object the result of the automated decision by sending an email to the contact details in Section 12 below.

4. What happens if you do not wish to provide your Personal Data?

If you choose not to submit any Personal Data when requested, you may not be able to participate in certain activities and personalized features, other Digital Media services and special offered to you may be limited. For example, if you refuse to share your email address, you will not be able to receive our newsletters or otherwise register on our Digital Media. However, to simply browse our Digital Media and learn more about Pernod Ricard and our products, you do not need to give us any Personal Data. In any event, we will always inform you of the Personal Data that is necessary in order to benefit from a service.

5. To whom do we disclose your Personal Data and why?

  1. Within the Pernod Ricard Group

    Pernod Ricard Denmark A/S may share for the purposes mentioned in Section 3 your Personal Data within the Pernod Ricard Group, including its affiliates worldwide.
  2. With third parties

    Pernod Ricard Denmark A/S may also share your Personal Data with third parties, but only in the following circumstances: 
    • For marketing purposes if you gave us your consent.

    • For support purposes: We may use service providers, agents or contractors to provide support for the internal operations of our Digital Media and to assist us with administering them or the various functions, programs and promotions available on it. Any such third party shall at all times provide the same levels of security for your Personal Data as Pernod Ricard and, where required, are bound by a legal agreement to keep your Personal Data private, secure and to process it only on the specific instructions of Pernod Ricard;

    • For joint and co-sponsored programs and promotional purposes: When we run a joint or co- sponsored program or promotion on our Digital Media with another company, organization, or other reputable third party; and, as part of this event, collect and process Personal Data, we may share your Personal Data with our partner or sponsor, subject to your consent when required. If your Personal Data is being collected by (or is shared with) a company other than Pernod Ricard as part of such promotion, we will let you know this at the time your Personal Data is collected;

    • For litigation and safety purposes: We may also disclose your Personal Data if we are required to do so by law, or if in our good faith judgment, such action is reasonably necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of Pernod Ricard, its customers, or the public;

    • As part of using social media plugins on our Digital Media such as social media plugins. We may share your Personal Data with the social media plugin provider (eg. Facebook, Twitter), subject to your consent when required. If your Personal Data is being collected by (or is shared with) a company other than Pernod Ricard as part of use of such plugin, we will let you know this at the time your Personal Data is collected;
    • For statistical purposes: We use google analytics. We disclose information such as geographical information, page views, IP-address, type of browser and device, and alike;

    • In the event of a merger or acquisition of all or part of Pernod Ricard by another company, or in the event that Pernod Ricard were to sell or dispose of all or a part of the Pernod Ricard business, the acquirer would have access to the information maintained by that Pernod Ricard business, which could include Personal Data, subject to applicable law. Similarly, Personal Data may be transferred as part of a corporate reorganization, insolvency proceeding, or other similar event, if permitted by and done in accordance with applicable law
    • When delivering goods, we use third party company for distribution. Personal information (Contact name and contact email) are disclosed to third party which are independent data controller.
    • Disclosure of information with joint data controller: Pernod Ricard Denmark A/S uses Facebook pages for branding as well as Facebook plugins on the digital medias. When using these services from Facebook, Facebook is placing cookies on your computer, information collected using these cookies, may be used for targeted advertising, as well as statistic purposes. You can delete cookies as described under cookies.

6. Is your Personal Data sent to recipients located in other countries and why?

Pernod Ricard is a global company and your Personal Data may be transferred across international borders. It may be transferred to countries that have a different level of data protection laws than the one existing in the country from where you submitted your Personal Data. Your Personal Data may also be transferred between different companies of the Pernod Ricard Group located in different countries. Pernod Ricard takes the appropriate measures to maintain security of the Personal Data both during transit and at the receiving location by implementing contractual clauses as set out by the European Commission, in accordance with applicable law.

Our main service providers for the operation of our Digital Media are based in the EU.

In some cases there will be transfer of personal data to third parties/service providers. These service providers are implemented in accordance with applicable laws and rely on standard contractual clauses as set out by the European Commission or on the EU US Privacy Shield. Such service providers are also bound by a contract that ensures a high standard of privacy protection and requires (amongst other provisions) that they act only on Pernod Ricard instructions and implements all technical measures necessary on an ongoing basis to keep your Personal Data secure.

7. How long do we keep your Personal Data?

We will store the Personal Data that you sent us via our Digital Media in our databases as long as your account is active, for the duration of the contract with you or as needed to provide you the services you requested or to answer queries or resolve problems, provide improved and new services. We may also retain your Personal Data in accordance with our internal retention procedure as necessary to comply with our legal and regulatory obligations, resolve disputes and enforce our agreements.

We may thus retain your Personal Data after you stop using Pernod Ricard services or our Digital Media according to the statute of limitations.

General retention plans and rules for deletion of personal data
Pernod Ricard Denmark A/S deletes personal data when there is no longer a legitimate basis to store or process them.

Personal information is stored until one of the following applies:

  • • The registrant has withdrawn his consent
  • • Information is incorrect, it has not been possible to get them updated and there is no obligation to store the information
  • • Data controller have been required to delete the information
  • • Applications including CVs are stored for up to 6 months after which they are deleted unless otherwise agreed in writing.
  • • Employee information is stored for 5 years after termination of employment
  • • Accounting information are saved for 5 years to comply to Danish law

8. How do we secure your Personal Data?

Pernod Ricard takes all necessary technical and organizational measures to protect the confidentiality and security of your Personal Data collected from this website and/or our applications, including sensitive Personal Data. These efforts include but are not necessarily limited to: (i) storing your Personal Data in secure operating environments that are not available to the public and that are only accessible to authorized Pernod Ricard employees, and our agents and contractors; and, (ii) verifying the identities of registered users before they can access the Personal Data we maintain about them.

9. What are your rights regarding your Personal Data?

If your Personal Data has been processed on the basis of your consent, you can withdraw your consent at any time.

  • • If you, as the data subject, want to exercise your right to withdraw your consent, you must do as follows:
  • • If you, as the data subject, want to withdraw your consent concerning cookies, please see how to under section “cookies”
  • • If you, as the data subject, want to withdraw your consent concerning Newsletters. You can do this by pressing the Unsubscribe button in the newsletter. When You, as the data subject has done this, a final email is sent, which states that the Statement of Consent has been withdrawn, and that the personal data provided will be erased.
  • • If you, as the data subject, wants to withdraw consent concerning on any other processing, please send an email to stating that you wants to withdraw your consent, as well as the purpose for which consent was given.
  • • The controller must then ensure that personal data will not be processed for the purpose for which it has been collected. If there are no exceptions or legal obligations, the data subject must ensure that the personal data is erased.

 You can request to access your Personal Data

  • • You have the right to be informed about which data we process about you, where it is from, and what we use it for, at any time. You can also be informed about how long we store your personal data and who receives data about you to the extent that we transfer data in Denmark and abroad.
  • • If you as a data subject would like to use your right to access, please send an email to which will then be processed by the data controller in order to give all necessary information’s.

You can request to rectify your Personal Data if it is inaccurate, incomplete or out of date

  • • If you as a data subject would like to use your right to rectification, please send an email to You will receive confirmation with the data that has been rectified as requested.

You can request the erasure of your Personal Data (i) if your Personal Data is no longer necessary for the purpose of the data processing, (ii) you have withdrawn your consent on the data processing based exclusively on such consent, (iii) you objected to the data processing, (iv) the Personal Data processing is unlawful, (v) the Personal Data must be erased to comply with a legal obligation applicable to Pernod Ricard.

  • • If you as a data subject would like to use your right to erasure, please send an email to stating which data is wanted to be erased.
  • • The data controller will take reasonable steps to inform the other entities of the Pernod Ricard group of such erasure as well as all third parties to whom we have disclosed data to.

You can request the restriction of the processing (i) in the event the accuracy of your Personal Data is contested to allow Pernod Ricard to check such accuracy, (ii) if you wish to restrict your Personal Data rather than deleting it despite the fact that the processing is unlawful, (iii) if you wish Pernod Ricard to keep your Personal Data because you need it for your defense in the context of legal claims (iv) if you have objected to the processing but Pernod Ricard conducts verification to check whether it has legitimate grounds for such processing which may override your own rights (v) if the data processing is based on the legitimate interest of Pernod Ricard.

  • • If you as a data subject would like to use your right to restriction, please send an email to stating that you want to exercise your right to limitation of processing.

You can request the portability of the Personal Data you provided to us, in particular if the Personal Data processing is based on your consent or the performance of a contract.

  • • If you as a data subject would like to use your right to portability, please send an email to stating that the data subject wants to exercise his or her right to data portability. The controller then ensures that personal data is provided to the data subject or another data controller if needed in an ordinary, machine-readable format if possible.

You have the right to object to the processing of your Personal Data by us, including for marketing purpose based on profiling.

  • • If you, as a data subject, want to exercise your right to object to processing of the personal data that was provided in connection with a given purpose, please send an email to stating that you want to exercise your right to object. The controller must then ensure that personal data will not be processed for the purpose for which it has been collected as long as there is a current objection to processing that has not been concluded. If your objection is justified, the controller ensures that the processing of your personal data ceases until a decision is reached on the result of the objection.

10. How can you contact us or the relevant Supervisory Authority?

If you have any questions, complaints, or comments regarding this Privacy Policy or our information collection practices, please contact us by writing to:

Pernod Ricard Denmark A/S
Att. Office Manager
Vesterbrogade 149 DK 1620 København V
or sending an email to:

You are informed that you can also lodge a complaint with the Supervisory Authority of the country where you are located if you have any concern about the conditions of processing of your Personal Data by Pernod Ricard Denmark A/S. Go to databeskyttelse/klage-til-datatilsynet/ and follow guidelines.

• The controller’s obligation to provide information

If You, as the data subject, have exercised your rights to any rectification or erasure of personal data, or limitation of processing that has been carried out pursuant to Article 16, Article 17(1) and Article 18, the controller must inform all recipients to which personal data has been transferred, so that the required actions are carried out by the parties to ensure the rights of the data subject.

11. How we treat children's Personal Data?

Our Site is not intended for children under the legal drinking age (“Minor”), so we do not knowingly collect personal data from Minors. You must be at least eighteen years old to create an account and engage in activities and transactions on our Digital Media. If we are notified or learn that a Minor has submitted Personal Data to us through our Digital Media, we will delete such Personal Data.

12. Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated in July 2018.